In its new ad campaign for the Tambour Horizon Connected watch, Louis Vuitton features Sophie Turner, Justin Theroux and more Friends of the Maison.

That the tourbillon remains one of the most popular, high-end complications was once again confirmed this edition of SIHH. Many brands expanded their line-up with one, sometimes as a completely new model, or as a new variety of existing watches. Its popularity can still easily be explained, as the 'dance' that the tourbillon performs in its efforts to fight the effects of gravity remains mesmerising. For brands, this still serves as an inspiration to take this complication to the next level, technically, visually, or both!

A look at the Global 7500 aircraft -- the world’s largest and longest range business jet featuring luxurious interiors with four true living spaces.

When a couple of years ago the first bronze cased watches entered the mainstream watch scene, it seemed to be a trend. However, over the years these type of watches have proved their staying power, as a charismatic alternative to steel. Initially, bronze cases where mainly applied to dive watches as their non-corrosive qualities offer an added advantage there. However, this edition of the SIHH we saw that the trend of using this material into other categories of watches also continues.

With the introduction of the new Santos de Cartier, in 2018, it was to be expected that the collectsion would soon be expanded beyond the time-only and skeleton versions it was launched in. It is not surprising that Cartier picked for this extension a chronograph, as this is still one of the most popular complications. However, the way that they went about to integrate this in Santos is surprising!

To celebrate Offset's success, Haute Living hosted an intimate dinner at Atlanta’s Cape Dutch restaurant partners Roger Dubuis, Louis XIII and JetSmarter.

It’s one thing to say you make robust watches; it’s quite another to challenge your clients to put them to the test. Panerai essentially put their money where their mouth is at SIHH this year by offering unique adventures as a perk to buying three of their new limited-edition Submersible models.

The collaboration between Hublot and visual artist Richard Orlinski gets a new, exciting chapter with the introduction of the Classic Fusion Tourbillon 5-day Power Reserve Orlinski. This is quite a long name but does explain almost everything that this watch is.

It has happened to many watch collectsors; they look over a list of watches that have been auctioned off only to realise that they didn't buy a specific model years ago when its prices were much more modest. It remains very complex to determine beforehand which watches will show a strong value over the years. Rarity plays a role, as well who made the watch, but as the Paul Newman Daytona probably proofs best, they might currently not even be among the most popular timepieces available! These four watches might be up there one day:

Not all years are equal, and that also goes for the SIHH. The 2019 edition proved to be an excellent one, with a lot of top-notch watches, very few disappointments and even a few sweet surprises. These extend beyond the new Bonbon-collectsion from Richard Mille, who set the pace with his unparalleled creativity, as also the following watches made a big impression as they were presented to us!

Let's be honest; a partnership between a car manufacturer and a watch brand isn't always a good idea. When the aim is purely a commercial one and more an exchange of logos rather than a true understanding of each others DNA, failure is often just around the corner. That is why the alliance between Roger Dubuis and Lamborghini is such an exciting one because it has everything but is lacking the logos!

With reduced sizes, blankets of diamonds, and fresh marketing language that drops gender categories, it is clear that big watch brands have their eye on women’s wrists. It was difficult to pick just a few from the wide assortment, but here are some of our favorite ladies watches from SIHH 2019.

When the Zenith El Primero hit the market, now fifty years ago, it immediately gained the status of being a benchmark. This is not only because it was the first automatic chronograph, but also because it combined this with an integrated column wheel and a high frequency of 36.000 vibrations per hour. This made it possible for the watch to measure time with an accuracy of 1/10th of a second.

The French high-tech accessories brand Hadoro Paris has partnered with Chipolo™ to release the first-ever traceable passport cover.

Gérald Genta is a man to who many brands owe a great debt. As a designer, he gave Audemars Piguet the Royal Oak, Patek Philippe their Nautilus, and he worked on the Pasha for Cartier, as well as many iconic designs for other brands. What not everybody knows is that he was next to a designer also a watch manufacturer and, in fact, a pioneering one. It was already in 1969 that he founded his manufacture and as could be expected it turned out innovative watches. With the 'Gefica' did Genta introduced a bronze case before it was cool, but that was not all.

For Hublot, Baselworld is their main show, but that doesn't stop the brand from already giving a little appetizer in January. As a serial innovator, Hublot thrives on pushing the envelope and introducing new novelties, so don't be surprised that even in this little taste of things to come there are some very serious novelties!