Luxury watchmaker Zenith teamed up with recording artist and producer, Swizz Beats to throw a memorable launch party for its new Defy collectsion.

A. Lange & Söhne has produced four of its models with deep-blue solid-silver dials: The Lange 1, Lange 1 Daymatic, Saxonia and Saxonia Automatic

Hublot and street artists Hush and Tristan Eaton create limited-edition timepieces that embody the label’s latest art concept – “Fame vs. Fortune.”

Some brands have been focussed on a single complication for a very long time. This goes for sure for Heuer, who has nurtured the chronograph as the focal point of most of its endeavors. That they excelled at this can not only their current collectsion testify for, but also their vintage models such as this single button chronograph from 1930.

Today WatchBox officially launched globally and buying, selling and trading pre-owned luxury watches will never be the same again. With a concept that already proven its worth in the US market, the rest of the world can now also experience this new way of buying, selling, and trading pre-owned luxury watches, as WatchBox takes it to the next level.

Some colors are far more popular in the world of watches then others. Black is always a favorite, not only for straps and dials but also for watch cases, blue is very popular this year, but what about white? We are not talking here only about the color of the dial, which remains popular, but also the cases. Then white all of a sudden becomes a rarity, although some examples do exist!

Few places in the world can rival with jewelry shopping in the Big Apple. New York City not only houses the boutiques from some of the most esteemed names in Haute Joaillerie from the continent but is also home to America's own major league of jewelers. Their popularity has made it that they even have been included in pop-culture, such as in Marilyn Monroe's "Diamonds Are A Girls Best Friend" or the iconic movie "Breakfast At Tiffany's." When you find yourself shopping for jewelry in New York City, make sure to include the following places:

It seems somewhat of a contradiction, as such an esteemed and respected name in diamond trading, to have watches in your collectsion that are not set with precious stones. In fact, it illustrates how far Graff has come, as their watches are now generally accepted as masterpieces, even without diamonds.

Among other complications, the power reserve indicator always seems to be a bit dull. You do not have the continuous motion of a tourbillon, the playfulness of a chronograph, or the imposing look of a big date. However, many watch connoisseurs have a secret, or not so secret, crush on this complication. Where there was a time when a 48-hour power reserve was the most of it, now even the most common watches sport five days or more, and some might only take winding once a month. That gives the power reserve indicator a whole new level of excitement, especially since many brands now also display it in a far more creative way!

The announcement of the pre-SIHH models always feels like Christmas is coming early! These previews most certainly wet the appetite, and are a sign of great things to come! Among the brands that participate at the SIHH, Cartier, Ulysse Nardin, and Hermès have already given us a taste what to expect this January.

The first releases by Cartier are variations of its iconic Mysterious movement: the Skeleton Mysterious Double Tourbillon and the Mysterious Day & Night

Tax and estate planning might not be the first thing you think of when collectsing watches, yet it can be definitely worth your while as we discovered when we explored the topic with an expert.

This Saturday evening, Christie's in Geneva was the stage for ONLY WATCH 2017, a charity auction in which the proceeds are being used to help find a cure for Duchenne Muscular Dystrophy. Watch brands donate unique watches to the auction, giving collectsors and connoisseurs the opportunity to own a truly unique watch. While all watches did well, some did a bit better than others!

Haute Living hosted a chic ladies luncheon with luxury watch brand Parmigiani Fleurier in honor of its Woman of Substance, Michelle Rubell.

Luxury watchmaker OMEGA opened its newest, cutting-edge factory, which sits near the brand’s headquarters in Bienne, Switzerland.

Owning a Hublot comes with more benefits than just having an amazing timepiece on your wrist! Jetsmarter is offering Hublot owners a free flight in one of their private jets when they post a picture of themselves wearing their iconic watch!