With the Fifty Fathoms became Blancpain one of the pioneers in the field of diving watches, but also in the sky, they are a trailblazer. With the Air Command, originally launched in the mid-1950s, they were part of a new era of rapid developments in aviation. Past, present, and future are now united in the new Air Command that Blancpain launched today.

Only Watch has always been a charity with a unique approach. They fund research to find a cure for Duchenne Muscular Dystrophy by organizing a biennial auction for which the world's leading watch manufacturers donate a piece unique. This weekend, Christie's auctioned the 53 creations in a packed Palexpo in Geneva, raising CHF 30 million, over 32 million US dollars.

BOMBERG has deemed this the most rebellious shaving kit ever.

The 50 metre Columbus Sport M/Y K2 superyacht from Italia Group company is a beauty with the latest technology.

It was an exciting time in Geneva last night, as the winners of this year's Grand Prix d'Horlogerie de Genève (GPHG) were announced. In a spectacular show, the entire watch world held its breath as it became clear which watches and brands would go home with a prize.

Titanium has always been an intriguing material to craft watches from. It didn't become widely used in the world of watches until the 1980s, but today it is embraced by a wide variety of brands. Some polish it to perfection, giving it a look similar to that of stainless steel, but in a brushed finish, the deep grey tone that is so typical for titanium tends to give watches a more technical look. This is also the case with the new Fifty Fathoms Bathyscaphe that Blancpain recently introduced.

When visiting the village of Glashütte in Germany, the rest of the world seems far away. It is surrounded by beautiful nature, which gives it a deep sense of serenity, that the watchmakers there utilize to make the most marvelous creations. However, this stunning location doesn't mean that they are out of touch with the rest of the world. On the contrary, it gives them just the right perspective, as Glashütte Original proves with its Senator Excellence Perpetual Calendar.

Tradition has always been an essential aspect of Vacheron Constantin. As one of the oldest watch brands in Switzerland, its heritage is as impressive as it is imposing. With literally centuries of experience, they know all the finesses to make some of the most refined timepieces in the world. The new Traditionnelle Complete Calendar is the perfect example of this. In a timeless way, Vacheron Constantin presents a watch that combines effortlessly past, present, and future in a single creation.

Hublot has the ability, like no other, to capture the soul of a place in a timepiece. It has done so for several hot spots in the world already, from the Mediterranian beauty of Capri and Mykonos to the vibrance of Las Vegas and London. Now it is the turn for the "City by the Bay," San Fransisco, to be immortalized in a timepiece. For this, Hublot selected their Big Bang Chronograph and went, as usual, the extra mile.

The 44 Alloy superyacht by Sanlorenzo debuted at the Cannes Yachting Festival 2020 is a 44.5-meter long fast-displacement model, entirely in aluminium, which takes the concept of livability to new heights thanks to its unprecedented layout.

Their most advanced motor car yet has been reengineered to characterize the alter ego of Rolls-Royce.

Earlier this year, Aston Martin and Girard-Perregaux, two iconic brands, joined forces. Based on their friendship and shared heritage, they launched the Aston Martin edition of the famed Tourbillon with Three Flying Bridges. They are now further putting the pedal to the metal with the launch of their second collaborative piece based on the Laureato Chronograph.

Automobili Lamborghini announced the Aventador LP 780-4 Ultimae is a celebration of the iconic V12 super sports car and combustion engine in a final production model, concentrating the purest features of all Aventador editions into a perfect finale.

As a serial innovator, Hublot has made its mark on quite a variety of different fields and technologies. This resulted in exceptional watches and many world's first. It gets even better when the brand combines areas in which they are a trailblazer, like sapphire crystal and rainbow settings. Both join forces in the Big Bang MP-11 Power Reserve 14 Days Sapphire Rainbow, taking this complicated timepiece to the next level.

Cartier’s Tank watch is the pure embodiment of the luxury jeweler and watchmaker’s prestige and has truly withstood the test of time.

Grammy-award-winning music artist and producer Swizz Beatz is a serious watch connoisseur. His excellent taste and understanding of the watch industry and its heritage have led to some fantastic collaborations in the past. Now he joins forces with De Bethune, yet in quite a different way. In 2020 he challenged master watchmaker and brand founder Denis Flageollet to create a watch that unites some signature features of previous De Bethune creations into a unique timepiece. Form and function should go hand in hand, with a focus on beauty, legibility, and user-friendliness. What Swizz Beatz dreamed, Flageollet and his team made a reality in Dream Watch 5.