Clad in a new bespoke paint finish, the Rolls Royce Phantom Tempus collectsion is taking luxury to a new level

As the official timekeeper of the America's Cup has Omega created a tradition of celebrating each edition of this prestigious ocean race with a special watch. The 36th America's Cup is, fortunately, no exception to this rule. With the Seamaster Diver 300M America's Cup Chronograph, the brand delivers a formidable watch that combines dynamic looks with technical innovations.

The 1950s were a turbulent time. After WWII, many parts of the world enjoyed a rapid recovery, and after the horrors of the war, progress and prosperity became possible once more. We also see this back in the watches from that era, which offer sleek designs with charismatic dials, often offering style with a sportive touch. Such a watch is also the Silver Arrow, launched by Longines in 1956 and now revived again.

Inter Miami CF star and World Cup champion Blaise Matuidi celebrated his Haute Living Miami cover with Ulysse Nardin at 57 Ocean.

Swiss luxury timepiece company Hublot is releasing a new limited-edition Unico watch in honor of one of the greats of hockey, Alex Ovechkin.

Can a watch be everything at the same time? Zenith is making a plausible case that it can, with the new Defy 21 Urban Jungle. For the brand, this model proves to be a versatile canvas that can be lavishly decorated with gemstones, like the previously released Pink Edition, or be down to earth like the Land Rover Limited Edition. Two things that even the more extreme watches in the collectsion share are their superb performance and strong Zenith-DNA.

The new Bentayga Hybrid is unrivalled serenity through electric drive and even greater refinement of sustainable technology.

Luxury Swiss watch brand Hublot has released a new limited edition version of the Big Bang connected watch in collaboration with the Premier League.

The WHY200 is the latest motor yacht creation that offers a ground-breaking owner’s suite in the bow and delivering up to 50% more living space than traditional yachts of its length.

With their 'Factory of time,' or la Fabrique du Temps, does Louis Vuitton possess a manufacture capable of making even the most complicated watches in-house. This can be innovative complications, like the Spin Time, but also more classic creations such as the Voyager Flying Tourbillon Poinçon de Genève. While it pays tribute to the ancient art of watchmaking, wouldn't this be a true Louis Vuitton if they didn't make it entirely their own.

Wrist Aficionado, a pre-owned luxury watch specialist and seller, is one of the few modern businesses whose customers prefer a hybrid approach.

Japan is a country blessed with stunning natural beauty. No wonder that also the designers of Grand Seiko find their inspiration there. Close to their studio, there are white birch tree forests. They provide a beautiful yet mystical atmosphere, in part because of the distinct bark of these trees.

These days, many brands have proprietary gold-alloys that improve the properties of conventional ones. Rolex Everose gold is a good example, which not only offers a richer color but combines this with the added advantage that it hardly tarnishes over time. Hublot even achieved significantly increasing the scratch resistance of gold by combining it with ceramic in their Magic Gold. Platinum alloys are far rarer. In part, this is because there is literally less room to innovate. With 18 karat gold, 750 of every 1000 particles in the alloy are pure gold, the other 250 particles are other metals. These are not only needed to make the alloy harder but can also change the color, most commonly into white, pink, or red. Most brands typically use 950 platinum, meaning that only 50 particles per 1000 are a different metal. For Panerai's Laboratorio di Idee this was enough to make a significant improvement.

With Valentine's day around the corner, now is the time to surprise your loved one with a gift that lasts a lifetime, like a watch. While it can witness, and time, all the precious moments you spend together, finding the right one can be a bit of a challenge. Here are four exciting options that all, each in their own way, represent qualities that also can be found in love.

Fast forward to 2010, when McLaren became a car manufacturing company in its own right and thus began a winding, high-speed, and banked road to the creation of some of the most desired cars on the planet. This story is about three of those successes, all of which I recently had the pleasure of experiencing—driving two (the GT and the 720S Spider) for a week each and then going to the press launch of the third (the Elva).

Richard Mille is known for its technically advanced models, but that doesn't exclude that its creations cannot be elegant. The RM 037 already proved this point previously and does so again in its latest interpretation. This time Mille choose a white ceramic to highlight the smooth lines of the tonneau case. Combined with a white rubber strap, does it give the RM 037 a new sense of purity. It has a certain elegance to it, yet also doesn't deny its sportive DNA.