Especially in watchmaking, details make a difference. Zenith is a brand that has always had a great understanding of this, which they also underscore with the new Chronomaster Revival Liberty. This watch is exclusive to the North American market, and Zenith will only make 150 pieces of them.

Panerai collaborates with Paneristi, the brand's global collectsor community, to create a limited edition watch Radiomir Venti PAM2020 marking their 20th anniversary.

The first topless sports car from the British automobile giant, V12 Speedster is a driver-oriented sports car with the use of cutting-edge motorsport and aviation technology.

A look inside Haute Living + Watches of Switzerland's intimate private cover launch event honoring famed rapper + entrepreneur, 50 Cent.

In its quest for excellence, Louis Vuitton loves to blend old-school craftsmanship with forward-thinking. This becomes especially evident in their Haute Horlogerie models like the Tambour Curve Flying Tourbillon, which was introduced earlier this year. The watch seamlessly continues the legacy of Louis Vuitton's emblematic watch, yet is not shy of pushing the envelope with both its futuristic design, as well as with its superb movement.

Richard Mille is not a brand that lacks impressive watches in its line-up. In fact, it is hard to pick a highlight out of such an imposing collectsion. However, when pressed, the RM 53-01 Tourbillon Pablo Mac Donough comes to mind, with its unique movement, suspended by tiny metal cables. It was introduced in 2018 and one of the highlights of that year's edition of the SIHH. But as a brand that likes to push the envelope just a little bit further, Mille now introduces an even more incredible version of this watch, the RM 53-02 Tourbillon Sapphire.

Hublot, together with Jura-based L'Epée manufacturer, have reintroduced the iconic MECA-10 movement with a large-scale table clock. Find more here.

When it comes to pilot's watches is IWC one of the benchmarks. Their history is rich with watches made to be worn in the cockpit, particularly on the wrist of military pilots. In 2018, the brand developed a watch exclusively for the men and women who would graduate from the highly acclaimed Navy Fighter Weapons School "Top Gun" program. It is now time for a limited edition based on this unique watch, whose full name is Pilot's Watch Chronograph TOP GUN Edition "SFTI," where the acronym stands for 'Strike Fighter Tactics Instructor.'

A watch is often an object of true beauty by itself, but its appreciation will only increase when you know more about the brand, its history, and how the watch is made. In the last few decades, brands are trying to educate the public more about their history. They often do this not in direct connection with the launch of a new watch but simply to showcase their rich heritage. Doing so is also a challenge by itself, as many brands were founded over a century ago and didn't exactly sit still, meaning that there is a lot to share. Visiting a manufacture is another way of getting a much deeper understanding of a brand and what makes them unique. Until recently, this was a privilege often only extended to VIP clients and journalists, but not anymore.

The Arceau is one of Hermès' emblematic designs created by the brand's legendary artistic director Henri d'Origny in 1978. Its stirrup-based design always has a certain elegance to it, which is doesn't lose when the watch's diameter is increasing. This was, in particular, proven by the Arceau L'heure de la lune, a watch that Hermès launched at the SIHH in 2019. As it measures 43mm in diameter, is this quite a large watch by Hermès standards, yet its attraction is just the same.

Hublot has revealed its latest collectsion, the stunning Haute Joaillerie Collection 2020, featuring 3 jaw-dropping timepieces.

In the 15 years after its founding has MB&F launched one revolution after another. They tackled classic complications in ways that nobody has done before, introduced us to new ones, but showed most of all that there are no boundaries to creativity. Now it is time for a revolution to evolve, as the brand launches a new chapter with the Legacy Machine Perpetual EVO.

Watches of Switzerland has powered through the setbacks of this year, including global shutdowns, to come out shining with 20% growth in Q2.

With its square case is the TAG Heuer Monaco an instantly recognizable icon. When introduced in 1969, it was the first automatic chronograph that featured a water-resistant form shaped case. The rest is history, but not for TAG Heuer. They continued to develop the Monaco further. While this can be very rewarding, it also comes with significant risks. When a watch reaches an icon's status, people usually like it the way it is and often oppose more radical changes. TAG Heuer walked this thin line seemingly effortlessly. Their developments made the Monaco slowly but surely evolve, introducing new colors and designs, even better fit and finish, but never went too far away from what made the watch such a success in the first place.

After spending time with the Polestar 1, I can tell you that this is the best idea since someone combined Swedish meatballs with hoisin sauce.

Mega watch retailer Watches of Switzerland has announced its latest partnership with revolutionary watchmaker, MB&F, available online and in Las Vegas.